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to Healthcare Marketing.- The Basics of Marketing.- The Marketing Process.- Marketing Research.- Marketing Planning.- Healthcare Products and Customers.- Paying the Marketing Freight.- Market Positioning and Strategy Development.- Choosing Among Promotional Options.- Social Marketing.- The New Healthcare Marketing.- Measuring the Effectiveness of Marketing.- How to Be a Healthcare Marketing “Hero”.
For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.
Format
PDF-ebook
Language
english 
Age
02-99
Pages
164
File Size
1.7 MB
retrievable
24 months after purchase
Copy Protection
Adobe DRM
Publisher
Springer New York
place of publication
US
Edition
Published
Product No.
DG2145811

'Health Services Marketing' by Richard K. Thomas is a digital PDF ebook for direct download to PC, Mac, Notebook, Tablet, iPad, iPhone, Smartphone, eReader - but not for Kindle. A DRM capable reader equipment is required.

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