Susan Gunelius 
Google Blogger For Dummies 

Are you bemused by blogs? Eager to become a blogger? Google
Blogger For Dummies can help you start blogging sooner than you
think.

More than 14 million people are promoting a business, connecting
with family and friends, and sharing opinions with Google Blogger.
This book helps you start a Blogger account, create content, build
an audience, make money from your blog, and more, all without
learning to program. You’ll be able to:

* Learn the parts of a blog, what Blogger does, and how to choose
goals and blog topics

* Choose a domain name, learn to use the dashboard, pick a
template, and configure settings

* Dress up your blog with themes and find out where to get plenty
of free ones

* Learn blogging etiquette and some secrets for long-term
success

* Make money from your blog with Google Adsense, contextual and
text link ads, and merchandising with Cafe Press

* Set up multi-user blogs or branch into mobile blogging,
podcasting, or video blogging

* Take advantage of social networking sites and learn simple
search engine optimization techniques

* Maintain your blog with tools like Blog This! and Quick
Edit

* Moderate comments effectively, track your stats, and more

Google Blogger is a great choice for beginning bloggers, and
Google Blogger For Dummies gives you the know-how to venture
confidently into the blogosphere.

Table of Content

Introduction 1

Part I: Introducing Google Blogger 7

Chapter 1: Choosing Blogger as Your Blogging Software 9

Chapter 2: Welcome to the Blogosphere 19

Chapter 3: Blogging Basics and Buzzwords 29

Part II: Using Google Blogger 41

Chapter 4: Getting Started with Blogger 43

Chapter 5: Setting Up Your Blog 57

Chapter 6: Writing and Publishing Blog Posts 81

Chapter 7: Enhancing Your Blog with Templates 99

Chapter 8: Adding Features and Functionality with Elements and Gadgets 121

Chapter 9: Managing Your Blog 157

Part III: Making Money with Blogger 179

Chapter 10: The Business of Blogging 181

Chapter 11: Maximizing Revenue with Google Ad Sense 209

Part IV: Growing Your Audience 235

Chapter 12: The Power of Networking and Relationship Building 237

Chapter 13: Boosting Your Search Engine Ranking 259

Part V: Extending Your Blog 273

Chapter 14: Growing or Downsizing Your Blog 275

Chapter 15: Blogging from Different Media 287

Chapter 16: Moving Beyond Blogger 297

Part VI: The Part of Tens 307

Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309

Chapter 18: Ten Common Blogger Problems and Possible Solutions 319

Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327

Glossary 337

Index 345

About the author

Susan Gunelius is President and CEO of Key Splash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, Women On Business.com and Key Splash Creative.com.