Alexander Cooper 
Summary of The E-Myth Revisited 
by Michael E. Gerber – Why Most Small Businesses Don’t Work and What to Do About It – A Comprehensive Summary

Summary of The E-Myth Revisited - Why Most Small Businesses Don’t Work and What to Do About It – A Comprehensive Summary

PART 1:  HOW PEOPLE APPROACH BUSINESS

Gerber explains his key principles in the first chapter. He says there are many new businesses started by technicians, people skilled at what they know and love doing. Many new business owners think that because they know how the technical parts of the business work, they will also understand how a technical business works. In reality, these two are completely different issues.

After this, the author explains what it takes to build a business. Gerber says that to build a business, we need an entrepreneur, manager and technician. Each of these roles is important to the development and success of a business. After this, the author explains three phases of business growth. The first phase is infancy, the second is expansion, and the third is maturity.



To be continued…






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