Andris A. Zoltners is a professor of marketing at the Kellogg School of Management at Northwestern University. Prabhakant Sinha is Co-Chairman of ZS Associates, a global sales effectiveness and marketing consulting firm founded by Zoltners and Sinha in 1983. Andy and Prabha are the coauthors of The Complete Guide to Sales Force Incentive Compensation (978-0-8144-7324-5) and The Complete Guide to Accelerating Sales Force Performance (978-0-8144-0650-2). Sally E.Lorimer is a sales and marketing consultant and business writer.
2 Ebooks de Andris A. Zoltners
Sally E Lorimer & Prabhakant Sinha: Building a Winning Sales Management Team
First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for …
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€14.92
Harvard Business Review & Martin Reeves: Global Recession: The Insights You Need from Harvard Business Review
Roar Out of the Covid-19 Recession
You’ve weathered the shock, the lockdowns, and the slow crawl back. But with a new normal come new risks—and new opportunities. What must you and your business do …
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€24.99
