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Summary: Beyond the Obvious 
Review and Analysis of McKinney’s Book

The must-read summary of Phil Mc Kinney’s book: ‘Beyond the Obvious: Killer Questions that Spark Game-Changing Innovation’.
This complete summary of the ideas from Phil Mc Kinney’s book ‘Beyond the Obvious’ explains that the key to coming up with game changing and radical ideas is to discipline yourself to let go of your assumptions and re-visit the vital core question which underpins everything you do. This summary highlights the FIRE method of innovation that will help you to apply this principle: focus, ideation, ranking and execution.




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To learn more, read ‘Beyond the Obvious’ and discover the key to abandoning the obvious and becoming a true innovator.