The must-read summary of Michael Bosworth and John Holland’s book: ‘Customer Centric Selling: The Message Driven Sales Process’.
This complete summary of the ideas from Michael Bosworth and John Holland’s book ‘Customer Centric Selling’ shows how marketers and salespeople should work together to achieve more. Customer centric selling is a system where salespeople and marketers come together and use sales-ready messages to help customers visualise a product and how it can satisfy their needs. The authors share the 8 critical aspects that you will need to master in order to communicate these messages to your customers.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read ‘Customer Centric Selling’ and find out how you can create sales-ready messages that will dramatically increase your sales figures.
This complete summary of the ideas from Michael Bosworth and John Holland’s book ‘Customer Centric Selling’ shows how marketers and salespeople should work together to achieve more. Customer centric selling is a system where salespeople and marketers come together and use sales-ready messages to help customers visualise a product and how it can satisfy their needs. The authors share the 8 critical aspects that you will need to master in order to communicate these messages to your customers.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read ‘Customer Centric Selling’ and find out how you can create sales-ready messages that will dramatically increase your sales figures.
Idioma Inglés ● Formato EPUB ● Páginas 41 ● ISBN 9782806239440 ● Tamaño de archivo 1.8 MB ● Editorial Business Book Summaries ● País BE ● Publicado 2013 ● Descargable 24 meses ● Divisa EUR ● ID 5229823 ● Protección de copia DRM social