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Summary: The End of Competitive Advantage 
Review and Analysis of Gunther and Mcgrath’s Book

The must-read summary of Rita Gunther Mc Grath’s book: ‘The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business’.
This complete summary of the ideas from Rita Gunther Mc Grath’s book ‘The End of Competitive Advantage’ shows that maintaining a competitive advantage in today’s dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.




Added-value of this summary:

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To learn more, read ‘The End of Competitive Advantage’ and discover the key to maintaining a competitive advantage in today’s marketplace.