John Saunders 
The Optimizer 
Building and Leading a Team of Serial Innovators

Lifting the Curve

What is stopping you and your team from taking risks in your business?

In The Optimizer, Saunders asserts that we should celebrate and learn from failures instead of condemning them. The book reveals how innovation, albeit frightening, is necessary in today’s business world. Developing a team of serial optimizers who seek constant incremental improvement can be just the strategy to drive growth and ingenuity within your team. This book’s approach to innovation highlights the importance of managing the emotional hurdles that come when facing change.

Inside you will learn:

• How innovation has evolved over time and its inextricable link with effective leadership.


• How to develop trust in order to build and lead a team of serial optimizers, ultimately engaging everyone in your mission to grow and deliver your purpose.


• About The Motley Fool, Microsoft, a public school principal, the largest food delivery company in the world: Meituan Dianping, and many more who have successfully optimized their organizations.

Following the roadmap laid out in The Optimizer, you will develop a team of serial optimizers, empower every member to be a contributor to growth in your organization, and lift the talent curve.