Persuading People 
Expert Solutions to Everyday Challenges

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn’t easy: It takes practice, patience, and psychological savvy. That’s where this new volume comes in–by enabling you to:
· Build your credibility
· Adapt your pitch to your audience
· Win your listeners’ minds and hearts
· Overcome resistance to your proposals
· Leverage the forces that move people to embrace new ideas