Regina E. Lundgren & Andrea H. McMakin 
Risk Communication 
A Handbook for Communicating Environmental, Safety, and Health Risks

A fully updated handbook on effectively communicatingenvironmental, safety, and health risks

Written by two well-known risk practitioners with overtwenty-five years’ experience in the field, this fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offerssound, scientific research with practical, hands-on advice forthose in the public and private sectors.

Highly accessible and easy to understand, this must-readincludes real-life examples of such headline-making events as thetsunami and radiation release in Japan in 2011, the BP oil disasterin the Gulf of Mexico in 2010, and extreme weather events, alongwith the lessons learned from them. It offers new chapters onpublic health campaigns, and on the use and effectiveness of socialmedia for risk communication purposes.

Risk Communication is divided into five self-containedparts:
* Part I provides background information for understandingthe basic theories and practices of risk communication
* Part II explains how to plan a risk communicationeffort
* Part III describes how to put risk communication intoaction
* Part IV discusses how to evaluate risk communicationefforts, including techniques for measuring success
* Part V highlights special cases in risk communication, including disasters and other emergencies, international riskcommunication, and public health campaigns

An ideal introduction to the field, this book is also a welcomereference for those involved in communicating environmental, safety, and health risks in government, industry, and academia.

Sobre el autor

REGINA E. LUNDGREN is an independent consultant andtrainer for both government and industry who specializes incommunicating environmental, safety, and health risks, and is aformer research scientist for the Pacific Northwest National Laboratory in Richland, Washington. Her publications have wonnational awards for their usability. She has led risk communicationefforts for a variety of environmental, safety, and health issues, including Superfund cleanup, cancer cluster investigation, andbioterrorism planning as well as helped design risk assessmentmodels for stakeholder use.

ANDREA H. Mc MAKIN is a communication specialist at the Pacific Northwest National Laboratory in Richland, Washington. Sheworks with government and industry clients on communicating risksand other information concerning science, technology, and business.She’s contributed to risk communication programs involving cancerclusters, health and environmental impacts from waste and Superfundsites, international nuclear and biological safety, worker chemicalexposure, global climate change, and risk perception research.