Marketing 101 focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context.
Idioma Inglés ● Formato EPUB ● Páginas 171 ● ISBN 9783730992487 ● Tamaño de archivo 0.6 MB ● Editorial BookRix ● Ciudad München ● País DE ● Publicado 2014 ● Descargable 24 meses ● Divisa EUR ● ID 6752960 ● Protección de copia DRM social