Ebook > Ciencias sociales > Economía > Stefano Calicchio: Kantor pers digital (ePUB)

Stefano Calicchio
Kantor pers digital
Cara membangkitkan minat dalam media 2.0 dan mengelola hubungan masyarakat berkat potensi web

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Portada de Stefano Calicchio: Kantor pers digital (ePUB)

Kantor pers dan aktivitas hubungan masyarakat telah mengalami perubahan drastis dengan munculnya Internet. Manajemen media baru saat ini merupakan langkah mendasar bagi siapa saja yang ingin membangun visibilitas online mereka dengan mempelajari cara berkomunikasi dengan layanan khas web 2.0. Dalam buku panduan ini, Anda akan menemukan strategi operasional untuk menghadapi tantangan media baru dan menyiapkan rencana komunikasi yang mampu memanfaatkan berbagai peluang yang muncul dalam beberapa tahun terakhir. Khususnya, Anda akan menemukan cara memanfaatkan keunggulan kompetitif yang ditawarkan oleh kantor pers digital, cara mengatur komunikasi online, dan cara menerapkan aturan baru hubungan masyarakat di web. Anda juga akan belajar cara menggunakan alat bantu operasional baru seperti siaran pers online, pemasaran artikel, blog perusahaan, wawancara digital, sponsor online dan press kit. Dengan cara ini, Anda akan memperoleh informasi mendasar untuk memperluas target audiens Anda dan untuk mengelola komunikasi perusahaan Anda dengan lebih baik. Dengan kata sederhana, berhentilah membuang-buang waktu untuk membaca atau saran yang tidak efektif dan dapatkan pengalaman bertahun-tahun dari membaca yang akan memberi Anda semua informasi yang Anda butuhkan untuk mencapai tujuan Anda.

€0.99

Idioma Indonesio ● Formato EPUB ● ISBN 9791221365245 ● Tamaño de archivo 1.1 MB ● Editorial Stefano Calicchio ● Publicado 2022 ● Descargable 24 meses ● Divisa EUR ● ID 8451629 ● Protección de copia sin

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