Steve Hill & Marsha Collier 
eBay.co.uk Business All-in-One For Dummies 

Whether you’re new to e Bay or an existing business looking toexpand online, this bumper book covers all the essentials in oneup-to-date and definitive guide. Written by a team of e Bay expertsthis readable guide is packed with advice on setting up your shopfront, choosing the right things to sell, presenting and promotingyour items, delivering to customers, managing your finances andhandling the legal stuff. Combining 9 books in 1 e Bay.co.uk Business All-in-One For Dummies is your key to a booming e Bay Business

This book will be adapted and fully updates to include essential UK information and up-to-date information on the e Bay UK website, information will include:
* Up-to date e Bay.co.uk site specific information and any recentchanges
* e Bay.co.uk policies and business strategies
* Setting up a business in the UK
* Small Business laws and legislation
* UK case studies
* UK payment methods
* UK taxation on goods
* European & UK shipping, delivery and packing methods
* UK data protection acts, laws and legislation
* UK websites
* UK geographic information

Tabla de materias

Introduction.

Book I: e Bay Basics.

Chapter 1: Hooking Up with Online Technology.

Chapter 2: Navigating through e Bay.

Chapter 3: Signing Up and Getting Started.

Chapter 4: Understanding e Bay Sales.

Chapter 5: Checking Out the Seller and Leaving Feedback.

Chapter 6: Bidding to Win.

Chapter 7: Completing the Transaction.

Chapter 8: Participating in the Community.

Book II: Essential Tools.

Chapter 1: Researching on e Bay.

Chapter 2: Researching on the Web.

Chapter 3: Effi cient Communications for Better Sales.

Chapter 4: Simplifying Payment with Pay Pal.

Book III: Selling Like a Pro.

Chapter 1: Making Sure Your Listings Make Pence.

Chapter 2: Understanding the Finer Points of Selling.

Chapter 3: Listing Your Items for Sale.

Chapter 4: Using e Bay’s Turbo Lister.

Chapter 5: Managing Your Sales on My e Bay.

Chapter 6: Using Pay Pal to Organise Your Sales.

Chapter 7: Checking Out Payment Alternatives.

Book IV: Sourcing Merchandise.

Chapter 1: Understanding Online Retailing.

Chapter 2: Buying Merchandise like the Pros.

Chapter 3: Selling Other People’s Stuff.

Chapter 4: Benefiting from Liquidation and Drop-Shipping.

Book V: Presenting Your Items.

Chapter 1: Your e Bay Photo Studio.

Chapter 2: Mastering e Bay Photography.

Chapter 3: Sprucing Up Your Listings with HTML.

Chapter 4: Getting Your Photos Ready for e Bay.

Chapter 5: Getting Your Photos on the Web.

Book VI: Promoting Your Goods.

Chapter 1: Developing Your Website.

Chapter 2: Marketing Your Website and e Bay Shop.

Chapter 3: Using Pay Pal to Increase Your Sales.

Book VII: Storing and Shipping.

Chapter 1: Organising Your Merchandise and Shipping Department.

Chapter 2: Postage without the Palaver.

Chapter 3: Insuring Your Item’s Delivery and Providing Peace of Mind.

Book VIII: Powerful Selling.

Chapter 1: Upgrading to e Bay’s Selling Manager.

Chapter 2: Automating with Third-party Auction Management Tools.

Chapter 3: Studying Your Statistics.

Chapter 4: Becoming a Power Seller.

Chapter 5: Opening Your e Bay Shop.

Book IX: Office and Legal.

Chapter 1: Going Legit.

Chapter 2: The Joys of Taxes and Record Keeping.

Chapter 3: Using Bookkeeping Software.

Chapter 4: Keeping Your Online Business Secure.

Chapter 5: Networking Your Office.

Index.

Sobre el autor

Steve Hill is the adapting author of e Bay.co.uk FD 2e and ane Bay expert. He is a freelance journalist, university lecturer andhas held senior editorial positions at Internet Made Easyand Internet Magazine. He has also written on a freelancebasis for numerous publications, including The Independent, Sunday Express, and New Media Age. He currently worksas a lecturer specialising in electronic publishing at Southampton Solent University.

Kim Gilmour is an e Bay expert and freelance journalistspecialising in technology and the internet. She regularlycontributes to publications including Which? Computing, Web User and PC Pro. Kim has been writing about theweb since 1998.

Marsha Collier is an e Bay powerseller, e Bay Universityinstructor and author.