William H. Danforth 
I Dare You! 

Considered to be one of the most important self-help books ever written, “I Dare You!” was first published in 1931 by William Danforth, the founder of the Ralston-Purina pet food company and the American Youth Foundation. Danforth was a successful entrepreneur who spent much of his life helping and counseling young people and founded a youth camp in Michigan dedicated to mentoring youth. In this influential work, he expounded on his belief that a healthy and productive life depended on keeping four important elements in balance. These elements were physical, mental, social, and religious. A person must develop each element individually, but must not focus on one element to the detriment of the others. Danforth also believed in the importance of dedicating one’s attention and efforts to the task at hand and treating each job and day as the most important one ever. Danforth never approached any challenge with less than complete attention and he inspired countless young people with his unwavering enthusiasm and determination. “I Dare You!” is a timeless classic that will encourage everyone to face life’s challenges with a determined spirit.