Auteur: Andreas Buchholz

Andreas Buchholz, Wolfram Wördemann and Ned Wiley all began their professional careers at Procter & Gamble, where they occupied executive positions in marketing. Buchholz and Wördemann are management consultants for the development of « topline » growth strategies, and have published numerous articles in the professional press, including the Harvard Business Manager. Wiley is the managing director of a new media operation of the Axel Springer group.