BusinessNews Publishing 
Summary: Traction 
Review and Analysis of Weinberg and Mares’ Book

The must-read summary of Gabriel Weinberg and Justin Mares’ book: ‘Traction: A Startup Guide to Getting Customers’.



This complete summary of the ideas from Gabriel Weinberg and Justin Mares’ book ‘Traction’ states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ‘traction’ by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.




Added-value of this summary:

• Save time

• Learn the Bullseye Framework to identify to right traction channels

• Ensure your start-up is successful




To learn more, read the summary of “Traction” to discover how to create customer growth and momentum for your start-up and succeed!