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4 952 Ebooks dans cette catégorie

Couverture du Annegret F. Hannawa & Brian H. Spitzberg: Communication Competence

Annegret F. Hannawa & Brian H. Spitzberg: Communication Competence

Almost everything that matters to humans is derived from and through communication. Just because people communicate every day, however, does not mean that they are communicating competently. In fact, …

Couverture du Tim P. Vos: Journalism

Tim P. Vos: Journalism

This volume sets out the state-of-the-art in the discipline of journalism at a time in which the practice and profession of journalism is in serious flux. While journalism is still anchored to its …

Couverture du Ling Chen: Intercultural Communication

Ling Chen: Intercultural Communication

This handbook takes a multi-disciplinary approach to offer a current state-of-art survey of intercultural communication (IC) studies. The chapters aim for conceptual comprehension, theoretical clarit …

Couverture du Annette Leßmöllmann & Marcelo Dascal: Science Communication

Annette Leßmöllmann & Marcelo Dascal: Science Communication

The volume gives a multi-perspective overview of scholarly and science communication, exploring its diverse functions, modalities, interactional structures, and dynamics in a rapidly changing world. …

Couverture du Charles R. Berger: Interpersonal Communication

Charles R. Berger: Interpersonal Communication

Interpersonal communication has been studied in terms of both communication functions and specialized contexts. This handbook comprehensively covers the field including research on processes of socia …

Couverture du Lorenzo Cantoni & James A. Danowski: Communication and Technology

Lorenzo Cantoni & James A. Danowski: Communication and Technology

The primary goal of the Communication and Technology volume (5th within the series ‘Handbooks of Communication Science’) is to provide the reader with a comprehensive compilation of key scholarly lit …

Couverture du Simon Schäffer: Applying Neuro-Cognitive Framing to Personal Selling

Simon Schäffer: Applying Neuro-Cognitive Framing to Personal Selling

Intermediate Examination Paper from the year 2018 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, 0, University of Cooperative Education Loerrach, …

Romina Müller: A Branded World -The Importance of Public Relations Over Advertising in Brand Building

Essay from the year 2011 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: A, Lindenwood University (-), language: English, abstract: The Body Shop is a …

Victoria Homeier: Consumer Perception of Internal Brand Extension

Bachelor Thesis from the year 2012 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, FH Vienna, language: English, abstract: In order for brands to satisfy the …

Couverture du Nadine Ghanawi: How to Avoid Being the 'Ugly French'

Nadine Ghanawi: How to Avoid Being the ‘Ugly French’

Seminar paper from the year 2010 in the subject Communications – Intercultural Communication, grade: 2, 7, The FOM University of Applied Sciences, Hamburg, course: Intercultural Competences, …

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