David Alan Grier 
Crowdsourcing For Dummies 

Give your business the edge with crowd-power!

Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.

Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

Table des matières

Introduction 1

Part I: Understanding Crowdsourcing Basics 7

Chapter 1: People Power: Getting a Feel for Crowdsourcing 9

Chapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets 19

Chapter 3: Infiltrating the Crowd 29

Chapter 4: Joining the Crowdforce 43

Part II: Looking at the Different Forms of Crowdsourcing 61

Chapter 5: Creating Crowdcontests 63

Chapter 6: Raising Money with Crowdfunding 79

Chapter 7: Making Use of Macrotasks 99

Chapter 8: Managing with Microtasks 125

Chapter 9: Combining the Intelligence of Self-Organised Crowds145

Part III: Building Skill 161

Chapter 10: Engaging the Crowd with Your Project 163

Chapter 11: Instructing the Crowd 175

Chapter 12: Crowdsourcing with Social Media 187

Chapter 13: Picking Your Platform 203

Chapter 14: Managing Your Crowd 221

Chapter 15: Learning on the Job 241

Part IV: Getting All You Can Get from the Crowd 257

Chapter 16: Combining Microtasks and Preparing Workflow 259

Chapter 17: Crowd Reporting: Using the Crowd to Gather Information and News 273

Chapter 18: Initiating Innovation 287

Chapter 19: Preparing Your Organisation 309

Part V: The Part of Tens 317

Chapter 20: Following the Future of Crowdsourcing: Ten (Or So)Websites to Watch 319

Chapter 21: Ten Best Practices to Adopt 329

Chapter 22: Ten Success Stories 335

Chapter 23: Ten Crowdsourcing Blunders to Avoid 343

Index 353

A propos de l’auteur

David Alan Grier is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society.