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David Taylor
Brandgym, third edition

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Couverture du David Taylor: Brandgym, third edition (ePUB)

the brandgym is a refreshingly simple, practical guide to boosting your brand and business performance. This new and updated edition ‘reboots’ the whole brand vision to action process to be fit for purpose in today’s digital age, illustrated with inside stories from Snapchat, Airbnb, Netflix, Burberry, Dove, Apple, accenture, Lego and many others. The programme of 11 ‘Workouts’ is packed with practical tools and tips to raise your game in key areas includinginsight, brand purpose and positioning, innovation and internal engagement. Complementary online resources include over 1, 250 case studies with detailed data and videos.

€10.02

Format EPUB ● Pages 288 ● ISBN 9781912317226 ● Maison d’édition RedDoor Publishing ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 5395762 ● Protection contre la copie Adobe DRM

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