4 Ebooks par Graham Hooley
Graham Hooley & Ray Loveridge: Internationalisation
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international …
PDF
Anglais
DRM
€162.86
Graham Hooley & Nick Lee: Marketing Strategy and Competitive Positioning
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and …
PDF
Anglais
DRM
€55.30
Graham Hooley & Nick Lee: Marketing Strategy and Competitive Positioning
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and …
EPUB
Anglais
DRM
€54.88
Graham Hooley & Nick Lee: Marketing Strategy and Competitive Positioning
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, …
EPUB
Anglais
DRM
€54.89
