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Internationale Werbung in supranationalen Fernsehprogrammen
Moglichkeiten und Grenzen aus Sicht der Werbetreibenden in Europa

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Couverture du Internationale Werbung in supranationalen Fernsehprogrammen (PDF)

Dieses Buch beleuchtet die Situation auf dem europäischen Werbe- und Medienmarkt und die Stellung des internationalen Kabel- und Satellitenfernsehens. Es bietet Entscheidungsmodelle für den Einsatz dieser Medien als Werbeträger.

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Langue Allemand ● Format PDF ● ISBN 9783322934796 ● Maison d’édition Deutscher Universitatsverlag ● Publié 2013 ● Téléchargeable 3 fois ● Devise EUR ● ID 6311025 ● Protection contre la copie Adobe DRM

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