Priscilla Y. Huff 
Make Your Business Survive and Thrive! 
100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits–no matter what kind of business you own–and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

Table des matières

Foreword.

Preface.

Acknowledgments.

1. Introduction: Understanding the Challenges of
Entrepreneurship.

2. Grow with a Unique Idea: Defining Your Venture.

3. Grow with Effective Organization and the Right Tools: Time Is
Money!

4. Grow with Planning: You Need to Know How and Where Your
Business I s Growing.

5. Grow with Financing and Money Management.

6. Grow with ‘A Little Help from Your Friends’: The Best People
to Help Your Business Succeed.

7. Grow with Innovative and Low-Cost Marketing Methods: Original
and Fun Ways to Promote Your Business.

8. Grow through the Media and Your Contacts: Leveraging Positive
Press Coverage for Your Business.

9. Grow with Effective Advertising Tactics: Getting the Best Ad
for Your Money.

10. Grow with Smart Customer Relationship Management.

11. Grow with the Internet (It’s Still the Wild, Wild Web): You
Can Survive and Thrive Online.

12. Grow with Spin-Offs and New Product or Service Developments:
How Many Ways to Diversify?

13. Grow into the Future: How far and Which Way Do You Want to
Go?

14. Ongoing Growth: Additional Practical Tips for maintaining
and Sustaining Your Business.

Glossary.

Additional Resources.

About the Author.

About the Foreword Author.

Contributors.

Index.

A propos de l’auteur

Priscilla Y. Huff is a business writer and author of
articles and books on small and home-based businesses, with a
particular focus on issues important to women entrepreneurs. She
has written for such print and online publications as Home Business
Magazine, Small Business Opportunities, and Fortune Small Business.