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Table des matières
Rational Consumer Behavior: Endogenous Decision Making Mechanisms.- Cheap Talk in Operations: Role of Intentional Vagueness.- Product Design in a Market with Satisficing Customers.- The Effect of Assortment Rotation on Consumer Choice and Its Impact on Competition.- Models of Herding Behavior in Operations Management.- Organizational Strategies for Managing Rational/Strategic Consumer Behavior.- Internet-Based Distribution Channel for Product Diversion with Potential Manufacturer#x2019;s Intervention.- Managing Client Portfolio in a Two-Tier Supply Chain.- Strategic Customer Behavior and the Benefit of Decentralization.- Product Strategies for Managing Rational/Strategic Consumer Behavior.- Is Assortment Selection a Popularity Contest?.- Product Design, Pricing, and Capacity Investment in a Congested Production System.- Selling to Strategic Customers: Opaque Selling Strategies.- Competing Through Mass Customization.- Operational Strategies for Managing Rational/Strategic Consumer Behavior.- Counteracting Strategic Consumer Behavior in Dynamic Pricing Systems.- Mitigating the Adverse Impact of Strategic Waiting in Dynamic Pricing Settings: A Study of Two Sales Mechanisms.- The Impact of Strategic Consumer Behavior on the Value of Operational Flexibility.- Capacity Rationing with Strategic Customers.- Strategic Behavior in Supply Chains: Information Acquisition.- Shaping Consumer Demand through the Use of Contingent Pricing.- Strategic Consumer Response to Dynamic Pricing of Perishable Products.- Strategic Behavior in Supply Chains: Information Acquisition.
Langue Anglais ● Format PDF ● Pages 488 ● ISBN 9780387980263 ● Taille du fichier 6.9 MB ● Éditeur Serguei Netessine & Christopher S. Tang ● Maison d’édition Springer US ● Lieu NY ● Pays US ● Publié 2009 ● Téléchargeable 24 mois ● Devise EUR ● ID 2146659 ● Protection contre la copie DRM sociale
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