Sonia Williams 
Raising a Business 
A Woman’s No-nonsense Guide to Successfully Growing a Small Business

Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a profitable, sustainable and successful business.

The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.

Table des matières

Foreword

Dedication

About the author

Preface

Businesswoman featured in Raising a Business

Chapter 1: What does it take to grow your business?

Chapter 2: Do you segment your market?

Chapter 3: Does your product or service serve a need?

Chapter 4: Do you engage your customer?

Chapter 5: Are you reaching the right target market with the right message?

Chapter 6: Have you formulated a business vision?

Chapter 7: What is your leadership style an organisational culture?

Chapter 8: Do you have the right people on board?

Chapter 9: Do you document your policies and procedures?

Chapter 10: Have you created strategic alliances?

Chapter 11: Do you understand how to account for your business?

Appendix A: The procedures typically documented in small businesses

Appendix B: A standard cash flow forecast for a small business

Index

A propos de l’auteur

The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.