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Auteur: Stephan Dahl

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Stephan Dahl is a Senior Lecturer in Marketing at Hull University Business School in England and Adjunct Associate Professor at James Cook University in Australia. 




11 Ebooks par Stephan Dahl

Lynne Eagle & Stephan Dahl: Marketing Ethics & Society
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and …
EPUB
Anglais
DRM
€69.99
Sara Bird & Stephan Dahl: Social Marketing
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will …
PDF
Anglais
DRM
€54.84
Stephan Dahl & Lynne Eagle: Marketing Ethics & Society
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and …
PDF
Anglais
DRM
€58.87
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in …
PDF
Anglais
DRM
€129.99
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in …
EPUB
Anglais
DRM
€129.99
Stephan Dahl: Social Media Marketing
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such …
PDF
Anglais
DRM
€72.99
Stephan Dahl: Social Media Marketing
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such …
EPUB
Anglais
DRM
€69.99
Barbara Czarnecka & Stephan Dahl: Marketing Communications
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target …
PDF
Anglais
DRM
€49.90
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in …
EPUB
Anglais
DRM
€129.99
Stephan Dahl: Social Media Marketing
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such …
EPUB
Anglais
DRM
€72.99
Barbara Czarnecka & Stephan Dahl: Marketing Communications
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target …
EPUB
Anglais
DRM
€50.01