Essay from the year 2010 in the subject Business economics – Business Management, Corporate Governance, grade: 1, 3, University of Applied Sciences Wernigerode, language: English, abstract: Starbucks’ CEO, Howard Schultz, asks an interesting question: “What would happen if one takes the high-quality coffee from Starbucks and connects it with the charm and atmosphere of European cafés? Starting from this idea, the company developed in a unique way. Starbucks is now the world leader in the premium coffee market with 128, 898 employees in more than 17, 000 locations and a revenue of US $ 9.77 billion. Starbucks has revolutionized the coffee business. Its main marketing strategy is to present the Starbucks store as a “third place” between work and home. Starbucks has expended rapidly abroad, but there were and are some cultural differences through which Starbucks has problems. I will try to analyze these problems and demonstrate solutions.
€5.99
भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 5 ● ISBN 9783640773732 ● फाइल का आकार 0.5 MB ● प्रकाशक GRIN Verlag ● शहर München ● देश DE ● प्रकाशित 2010 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 3908259 ● कॉपी सुरक्षा के बिना
एक ही लेखक से अधिक ईबुक / संपादक
34,063 इस श्रेणी में ईबुक
