Dan Sullivan 
Deep D.O.S. Innovation 
Create unique value for your clients by helping them transform their dangers, opportunities, and strengths.

Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our ‘D.O.S.’ issues, and I’ll show you how to use them every day as your key to never-ending growth.

This also gives you a repeatable way to gain insight into what matters most to your clients and prospects, and cultivate a growth-focused relationship with them. By having a ‘D.O.S. Conversation’ with your clients that illuminates their personal dangers, opportunities, and strengths, you make yourself an invaluable part of their future – and make your product-focused competitors seem irrelevant.

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