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विषयसूची
Introduction.QUARTER ONE: Branding for business.
1. January – The buzzword battle begins.
2. February – Brand-led business.
3. March – Elastic brands.
QUARTER TWO: From insight to brand vision.
4. April – Be the consumer.
5. May – GPS for your brand.
6. June – Brand trampoline.
QUARTER THREE: Test-driving the vision.
7. July – Show them the money.
8. August – Consumer test drive.
9. September – Don’t just think different, do
different.
QUARTER FOUR: The rubber hits the road.
10. October – Rallying the troops.
11. November – Making money, not movies.
12. December – The sausage has landed.
Index.
लेखक के बारे में
David Taylor is one of the world’s 50 most important marketing thinkers’ according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann’s, T-Mobile, Persil and Bertolli.
भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 162 ● ISBN 9781907293948 ● फाइल का आकार 0.7 MB ● प्रकाशक John Wiley & Sons ● प्रकाशित 2010 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 2430612 ● कॉपी सुरक्षा Adobe DRM
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