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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 300 ● ISBN 9789812835017 ● फाइल का आकार 1.7 MB ● संपादक Jean-paul Larcon ● प्रकाशक World Scientific Publishing Company ● शहर Singapore ● देश SG ● प्रकाशित 2008 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 2447678 ● कॉपी सुरक्षा Adobe DRM
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