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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 312 ● ISBN 9781134689255 ● संपादक Jim Bell & Stephen Brown ● प्रकाशक Taylor and Francis ● प्रकाशित 2003 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2602188 ● कॉपी सुरक्षा Adobe DRM
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