The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture, i.e., alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent. This new and unique book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding
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स्वरूप PDF ● पेज 107 ● ISBN 9781616688950 ● संपादक John F Gaski ● प्रकाशक Nova Science Publishers ● प्रकाशित 2015 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7219568 ● कॉपी सुरक्षा Adobe DRM
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