Jayden Lindgren 
Fresh-Cut Fruits and Vegetables 
Science, Technology, and Market

This book will provide members of the trade who are already involved in specific segments of the industry with a general background covering all phases of marketing from growing operations to retail merchandising, in Acluding past experiences, current developments and emerging trends and issues that must be addressed by the private and public sectors. The objective of producing a book such as this goes far beyond simply providing a supplementary text for an undergraduate course or a reference for members of the industry. Ultimately it is hoped that a better understanding of the fresh produce marketing system and some knowledge of the structure and performance of the individual parts will contribute to better communication and coordination, improved service to the consumer, and greater distribution efficiency. It is further anticipated that the book will offer appropriate rewards to those members of the industry who wish to comprehend the issues, alternatives, and emerging trends and manage their operations accordingly.