Michael Jünger & Robert G. Wittmann 
Strategy Design Innovation 
How to create business success using a systematic toolbox

The new and revised 6th edition of this comprehensive book explores the concept of Strategy Design as an innovative approach to Strategic Management.

After an overview of the framework conditions under which strategies and business models are developed today, the authors describe in detail the approach and the ongoing process of Strategy Design Innovation. The focus is on the Strategy Design Toolbox, which covers the necessary instruments for analysis and forecasting, strategy formulation, realization, and control. Divided into seven perspectives, the toolbox provides relevant questions that need to be answered. Many examples and real-life applications give inspiration and generate a fundamental understanding.

Strategy Design Innovation is a modern and market-driven book with a variety of tools, case studies, templates, and practical online resources. It is developed for the challenges of managers, strategists, entrepreneurs, business developers and students with the need for creating a strategic mindset and strategic capabilities.

Tentang Penulis

Norbert Alexy worked for medium-sized companies and large multinational corporations, mainly in the field of international business coordination and business development, for 30years. From 2003 to 2013 he was responsible for the design and delivery of trainings in the field of strategy and finance, as well as for the rollout of business simulations, at the corporate university of Siemens AG. Currently he continues to work in the same business fields as an independent consultant and trainer, e.g. for Siemens Global Learning Campus and, as a guest lecturer, at the Technische Hochschule Ingolstadt. In parallel, he provides voluntary consulting and training services to nonprofit organizations such as Senior Expert Services and as a guest lecturer at GIFT University in Gujranwala and at three further Pakistani Universities.