Mico Yuk & Stephanie Diamond 
Data Visualization For Dummies 

A straightforward, full-color guide to showcasing data so
your audience can see what you mean, not just read about it

Big data is big news! Every company, industry, not-for-profit,
and government agency wants and needs to analyze and leverage
datasets that can quickly become ponderously large. Data
visualization software enables different industries to present
information in ways that are memorable and relevant to their
mission. This full-color guide introduces you to a variety of ways
to handle and synthesize data in much more interesting ways than
mere columns and rows of numbers.

Learn meaningful ways to show trending and relationships, how to
convey complex data in a clear, concise diagram, ways to create
eye-catching visualizations, and much more!

* Effective data analysis involves learning how to synthesize
data, especially big data, into a story and present that story in a
way that resonates with the audience

* This full-color guide shows you how to analyze large amounts of
data, communicate complex data in a meaningful way, and quickly
slice data into various views

* Explains how to automate redundant reporting and analyses,
create eye-catching visualizations, and use statistical graphics
and thematic cartography

* Enables you to present vast amounts of data in ways that won’t
overwhelm your audience

Part technical manual and part analytical guidebook, Data
Visualization For Dummies is the perfect tool for transforming
dull tables and charts into high-impact visuals your audience will
notice…and remember.

Daftar Isi

Introduction 1

Part I: Getting Started with Data Visualization 5

Chapter 1: Introducing Data Visualization 7

Chapter 2: Exploring Common Types of Data Visualizations 13

Chapter 3: Knowing What You Must about Big Data 29

Part II: Mastering Basic Data Visualization Concepts 39

Chapter 4: Using Charts Effectively 41

Chapter 5: Adding a Little Context 53

Chapter 6: Paying Attention to Detail 67

Part III: Building Your First Data Visualization 79

Chapter 7: Defining an Easy-to-Follow Storyboard 81

Chapter 8: Developing a Clear Mock-Up 99

Chapter 9: Adding Effective Visuals to Your Mock-Up 109

Chapter 10: Adding Functionality and Applying Color 131

Chapter 11: Adding Some Finishing Touches 147

Chapter 12: Exploring User Adoption 161

Part IV: Putting Data Viz Techniques into Practice 169

Chapter 13: Evaluating Real Data Visualizations 171

Chapter 14: Recognizing Newbie Pitfalls 191

Part V: The Part of Tens 207

Chapter 15: Top Ten Data Visualization Resources 209

Chapter 16: Top Ten Fears of New Data-Viz Creators 213

Index 219

Tentang Penulis

Mico Yuk is founder of BIBrainz.com and
BIDashboard Formula.com. She is a Business Intelligence coach,
global keynote speaker, and analytics blogger. Stephanie
Diamond is a former marketing director for AOL, founder of
Marketing Message Mindset.com, and the author of seven business
books, including Social CRM For Dummies.