Lente d'ingrandimento
Search Loader

BusinessNews Publishing 
Summary: Becoming a Category of One 
Review and Analysis of Calloway’s Book

Supporto
The must-read summary of Joe Calloway’s book: ‘Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison’.



This complete summary of the ideas from Joe Calloway’s book ‘Becoming a Category of One’ shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary – to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don’t just try and compete in your industry – create and dominate your own unique business category.




Added-value of this summary: 

• Save time 

• Understand the key concepts 

• Increase your business knowledge 




To learn more, read ‘Becoming a Category of One’ and excel in business differentiation. 
€4.99
Modalità di pagamento
Lingua Inglese ● Formato EPUB ● Pagine 45 ● ISBN 9782806222848 ● Dimensione 1.5 MB ● Casa editrice Business Book Summaries ● Paese BE ● Pubblicato 2013 ● Scaricabile 24 mesi ● Moneta EUR ● ID 5229572 ● Protezione dalla copia DRM sociale

Altri ebook dello stesso autore / Editore

17.905 Ebook in questa categoria