Autore: David Minter

Michael Reid is one of two principals who lead Denver-based Minter + Reid. Reid”s expertise includes design, management, and analysis of qualitative and quantitative research in telecommunications, entertainment, media, packaged goods, and utilities. He has helped several of the world”s largest cable companies develop digital and telephony products; developed a new music-testing system for major labels to dramatically increase the odds that a new single will “chart”; and uncovered specific consumer preferences that helped the New York Post and Denver Post achieve the highest circulation growth in the newspaper industry.Additionally, Reid has worked side-by-side with Minter in developing Blockbuster”s online rental strategy, DVD in-store sales, and DVD trading-programs that contributed to Blockbuster”s forty-seven-quarter record for continuous same-store sales growth.Reid also is president of Paragon Media Strategies, a Denver-based full-service marketing and research company that…