Jeremy Baras 
PopUp Republic 
How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant

Find out how to get in on the booming pop-up scene

Pop Up Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant is your comprehensive guide to the new world of pop-ups. This fresh text dives into the details of the pop-up industry, offering you a first-hand glimpse at pop-up success through stories, examples, anecdotes, and case studies. Additionally, if you have the entrepreneurial spirit and want to embark on your own pop-up journey, this forward-thinking resource features a guide to launching your own pop-up. Based upon a wealth of experience and knowledge, this book shines a spotlight on the differences between the pop-up industry in the United States and Europe, discusses the tools you need to create a successful pop-up, defines what, exactly, a pop-up is, the costs and benefits of the pop-up business model, the permits, insurance, and licenses that are needed to run a pop-up, and more.

A $50-billion industry, pop-ups have become key features of the business landscape in cities around the world. From retail shops to restaurants, a wide range of customer-facing enterprises are embracing the pop-up trend.
* Follow the launch and operation of a successful pop-up, and learn from the experiences of other entrepreneurs
* Analyze case studies that shed light on the successes and challenges that pop-ups have faced
* Leverage expert guidance in building your own pop-up business model
* Identify how the pop-up industry is changing retail, dining, and entertainment industries on a global level

Pop Up Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant takes a close look at the emerging pop-up industry–and at the ways in which this industry is disrupting traditional business models to make room for innovative entrepreneurs.

Tabella dei contenuti

Preface ix

Acknowledgments xiii

Introduction xv

The Pop-Up Industry 1

What Is a Pop-Up? 3

The Makings of Pop Up Republic 7

Pop-Ups: The State of the Nation 17

Pop-Ups: The State of the World 19

The Size of the Pop-Up Industry in the United States 23

The Case for Pop-Up Urbanism as a Tool to Vitalize Local Economies 31

Interview with Florence Hardy, an Urban Economic Development Professional About Pop-Ups 37

Becoming a ‘Popupreneur’ 41

Are You a Good Candidate to Host a Pop-Up? 43

A Day in the Life of a Popupreneur 47

Choosing a Concept 49

Creating a Concept vs. Creating a Concept That Sells 51

What to Expect 57

How to Manage It All 59

The Day-to-Day 61

What Is Success? 63

Customers 65

The Execution 67

Pop-Up Shops 69

Interview with Greg Spielberg, Founder of Imagination in Space 73

Planning Your Pop-Up Business 79

Staffing 87

Pop-Up Restaurants 91

Food Trucks 97

Interview with Jeff Wang, Owner/Operator of Yum Dum Food Truck in Chicago, Illinois 101

Fashion Trucks 105

Interview with Laura Layton, Owner of Tin Lizzy Mobile Boutique 111

Pop-Up Spaces 115

Interview with Aaron Gadiel, Shopping Center Executive 123

Farmers Markets 127

Flea Markets 129

Yard Sales 133

The Ideal Pop-Up Customer 139

Case Study: The Launch of a Pop-Up Store 143

Pop-Up Checklist 149

What’s Ahead 151

Reload, Fire, Aim 153

Interview with Shuchi Naidoo, Founder of Twenty-Nine Calories Pop-Up Restaurant 159

Look Out! Here Come the Big Brands and the Big Malls 163

Interview with Melinda Holland, SVP of Business Development, General Growth Properties 169

Interview with Patty Hirt, Retail Development at General Growth Properties 173

Pop-Ups: Why They Are Becoming Permanent 177

Why Pop-Ups Make Sense for Baby Boomers 181

About the Author 185

Index 187

Circa l’autore

Jeremy Baras (Chicago, IL; www.popuprepublic.com) is the CEO of Pop Up Republic, the most effective social media marketing resource for pop-up restaurants, pop-up events, and pop-up spaces in the United States & Canada. After working in Sales for the Boston Red Sox, Jeremy left the team in December, 2011 to pursue his entrepreneurial zeal and start Pop Up Republic. Since launching the company in January, 2012, Pop Up Republic has grown to become an authority within the emerging pop-up industry, a credit to the strength of Jeremy and his team.