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Autore: Kerstin Helmes

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1 Ebook di Kerstin Helmes

Kerstin Helmes: Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer
Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little insight has been given on how to treat the ‘wrong’ customer. …
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€24.92