Luo Libin 
China”s Cultural Trade Strategy 
Perspectives from Film and Television Industries

This book aims to provide theoretical and empirical interpretations of certain phenomena in the development of China”s cultural industry. Using the film and television industries as the major cases, the author proposes suggestions on China”s ongoing development of foreign cultural trade.

The author argues that China is well positioned to take full advantage of the opportunities of globalization, to develop its cultural industry in a leapfrog manner. China”s rapid economic growth drives the country”s development from a small cultural market to a large one. Since it is a middle-income country, its cultural industry still has a relatively large potential to grow. The study on China”s foreign cultural trade strategy can contribute to the growing needs of people for a better life and enhance China”s ‘cultural confidence’. With an explanation of existing practices, this book also aims to make recommendations on China”s strategy for developing foreign cultural trade in the era of globalization.

This book will be a good read for students, researchers and scholars of Chinese studies, East Asian studies and culture economics, and those interested in China”s film and television industries.