Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Stephan Sonnenburg & Laura Baker
Branded Spaces
Experience Enactments and Entanglements
Branded Spaces
Experience Enactments and Entanglements
Bahasa Inggeris ● Format PDF ● Halaman-halaman 278 ● ISBN 9783658015619 ● Saiz fail 7.1 MB ● Penyunting Stephan Sonnenburg & Laura Baker ● Penerbit Springer Fachmedien Wiesbaden GmbH ● Bandar raya Wiesbaden ● Negara DE ● Diterbitkan 2013 ● Muat turun 24 bulan ● Mata wang EUR ● ID 2685406 ● Salin perlindungan Social DRM
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