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Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You’ll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
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Normal0Microsoft Internet Explorer4In addition to serving as the president of the design group at Sterling Brands, Debbie Millman is the chair of the Masters Program in Branding at the School of Visual Arts, she is the current national president of the AIGA, and she hosts ‘Design Matters with Debbie Millman, ‘ on designobserver.com, a weekly radio show about design.
Bahasa Inggeris ● Format PDF ● Halaman-halaman 312 ● ISBN 9781610581981 ● Saiz fail 44.2 MB ● Penerbit Rockport Publishers ● Negara US ● Diterbitkan 2012 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5940128 ● Salin perlindungan Adobe DRM
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