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Elisabeth Noelle-Neumann & Thomas Petersen
Alle, nicht jeder
Einfuhrung in die Methoden der Demoskopie

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Die Demoskopie ist die Erforschung der öffentlichen Meinung durch Befragung repräsentativer Bevölkerungsgruppen. Sie wird inzwischen in allen Bereichen der Gesellschaft benutzt in Form von Marktforschung, Mediaforschung, Sozialforschung und aktueller politischer Meinungsforschung. Elisabeth Noelle-Neumann ist national und international eine führende Kapazität auf dem Gebiet der Meinungsforschung. Ihre erstmals 1963 veröffentlichte ‘Einführung in die Methoden der Demoskopie’ hat sich im Laufe der Jahre zu einem Standardwerk entwickelt, das in viele Sprachen übersetzt ist und hier in einer völlig überarbeiteten, aktualisierten und erweiterten Neuausgabe wieder vorgelegt wird.

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Bahasa Jerman ● Format PDF ● ISBN 9783662056592 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2013 ● Muat turun 3 kali ● Mata wang EUR ● ID 6342133 ● Salin perlindungan Adobe DRM

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Elisabeth Noelle-Neumann Thomas Petersen

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