J. Melissen 
The New Public Diplomacy 
Soft Power in International Relations

After 9/11, which triggered a global debate on public diplomacy, ‘PD’ has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

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Notes on Contributors Acknowledgements Introduction; J.Melissen PART I: THE NEW ENVIRONMENT The New Public Diplomacy: Between Theory and Practice; J.Melissen Rethinking the ‘New’ Public Diplomacy; B.Hocking PART II: SHIFTING PERSPECTIVES Power, Public Diplomacy and the Pax Americana ; P.van Ham Niche Diplomacy in the World Public Arena: The Global ‘Corners’ of Canada and Norway; A.K.Henrikson Public Diplomacy in the People’s Republic of China; I.d’Hooghe Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy; P.Sharp The EU as a Soft Power: The Force of Persuasion; A.Michalski PART III: IMPROVING PRACTICE Culture Communicates: US Diplomacy that Works; C.P.Schneider Making a National Brand; W.Olins Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?; S.Riordan Training for Public Diplomacy: An Evolutionary Perspective; J.Hemery Index

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PETER VAN HAM Director of Global Governance Research, Netherlands Institute of International Relations ‘Clingendael’, The Netherlands JOHN HEMERY Director, Centre for Political and Diplomatic Studies, UK ALAN K. HENRIKSON Fletcher School of Law and Diplomacy, Tufts University, USA BRIAN HOCKING Professor of International Relations, Coventry University, UK INGRID D’HOOGHE Research Associate, Netherlands Institute of International Relations ‘Clingendael’, The Netherlands ANNA MICHALSKI Senior Research Fellow, Netherlands Institute of International Relations ‘Clingendael’, The Netherlands WALLY OLINS Chairman, Saffron Brand Consultants SHAUN RIORDAN HM Diplomatic Service, UK CYNTHIA P. SCHNEIDER Distinguished Professor of Diplomacy, Georgetown University, USA PAUL SHARP Professor and Head of Political Science, University of Minnesota, Duluth, USA