Paul Dunay & Richard Krueger 
Facebook Advertising For Dummies 

Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your
customers with effective Facebook advertising campaigns and savvy
insights into how to use this social media phenomenon effectively.
It’s all here and more in this detailed, easy-to-follow guide
from two award-winning marketers. You’ll learn what makes a good
Facebook ad, how to apply the latest strategies and tactics for
effective pay-per-click and cost-per-impression advertising, how to
test your ad results, and much more.

* Explores Facebook advertising inside and out; there are now
more than 400 million active Facebook users and over 1.6 million
active Pages on Facebook

* Works as an all-around, hands-on guide for both experienced and
new Facebook advertisers

* Walks you through planning and creating an advertising
campaign

* Explains writing effective ad copy, how to use landing pages,
and how to test and optimize your ads

* Shows you how to use Facebook Insights to understand your
results and how to create reports that analyze data

Put your company’s best face forward with the sound advertising
tips and techniques in Facebook Advertising For Dummies.

Jadual kandungan

Introduction.

Part I: Getting Started with Facebook Advertising.

Chapter 1: Profi ting from the Facebook Revolution.

Chapter 2: Setting Up Your Facebook Account.

Part II: Launching Your Facebook Advertising
Campaign.

Chapter 3: Matching Your Ads to Your Marketing Strategy.

Chapter 4: Buying Strategies.

Chapter 5: Understanding the Types of Ad Campaigns.

Chapter 6: Getting Set to Implement and Measure Results.

Part III: Managing Your Facebook Advertising
Campaigns.

Chapter 7: Creating Pages for Your Campaign.

Chapter 8: Testing and Optimizing Your Ad Campaign.

Chapter 9: Tracking Conversions to Sales.

Part IV: Minding Your Metrics.

Chapter 10: Checking Out the Data.

Chapter 11: Creating Reports.

Chapter 12: Extending the Facebook Experience.

Part V: The Part of Tens.

Chapter 13: Ten Facebook Page Promotion Techniques (Besides
Ads).

Chapter 14: Ten (or So) Facebook Ads Beginner Mistakes.

Chapter 15: Ten Nontraditional Facebook Ad Campaigns.

Chapter 16: Ten Resources for Facebook Advertisers.

Index.

Mengenai Pengarang

Paul Dunay is a marketing expert who was among Bto B Magazine’s Top 25 Bto B Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of Linked In For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.