Alicia M. Schatteman 
Pursuing Impact 

Drive meaningful change, align your mission and vision, and achieve your nonprofit’s goals with this in-depth, six-stage strategic planning guide for nonprofits.In Pursuing Impact, scholar and former nonprofit executive director Alicia Schatteman shares her unique experience and expertise to help organizations navigate the complexities of strategic planning effectively. Going beyond the typical step-by-step manuals, Schatteman addresses the nuances that nonprofit leaders face during the planning and implementation stages and emphasizes the cyclical nature of planning while acknowledging the need for flexibility and adaptability. Tailored to small and medium-sized nonprofits, this guide recognizes the challenges they may encounter with limited capacity and resources. Schatteman’s comprehensive six-stage strategic planning cycle offers practical insights and strategies to guide nonprofit leaders from readiness to implementation. Drawing on her academic background and real-world experience, Schatteman presents a blend of research and practical application to take you through the process of identifying stakeholders, gathering data, involving the board, putting a plan together, and allocating resources. Through relatable stories and lessons learned from various nonprofits, she demystifies the process and empowers you to create strategic plans with impact. Pursuing Impact will help you transform your organization’s future by providing the tools, insights, and resources you need to drive meaningful change, align your mission and vision, and achieve your goals. Strategic planning is not just a destination-it’s an ongoing journey to success.