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Summary: The Art of Woo 
Review and Analysis of Shell and Moussa’s Book

The must-read summary of G. Richard Shell and Mario Moussa’s book: ‘The Art of Woo: Using Strategic Persuasion to Sell Your Ideas’.
This complete summary of the ideas from G. Richard Shell and Mario Moussa’s book ‘The Art of Woo’ shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.




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To learn more, read ‘The Art of Woo’ and discover the key to selling to customers who come back again and again.