Himanshu Pant 
Advertising and Media 

Advertising has become very important part for any product and it has become a multi billion dollar industry. Every company tries hard to win customers. Creativity is basic thing in this field and that’s why this field offers great scope for learning. <br><br> Understanding the media and the basics of advertising is important for beginners. This book starts with these topics. Advertising is a vast field in itself and contains many topics like understanding consumer behaviour, different promotional activities and campaigns, consumer reactions, marketing and many more. <br><br> Here we have tried to cover many different aspects of advertising and media with relevant examples. We expect that this book will find its place among the readers and will be a nice reading experience.