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Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry

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Hoes van Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (PDF)

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

€74.18

Taal Engels ● Formaat PDF ● Pagina’s 288 ● ISBN 9781317316879 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2015 ● Downloadbare 3 keer ● Valuta EUR ● ID 4446690 ● Kopieerbeveiliging Adobe DRM

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