Michael Adams 
Stayin Alive 

Canadian baby boomers now range in age from their mid-40s to mid-60s. This confident and rebellious generation has broken new ground at every stage of life; late middle-age and retirement will be no different. Most boomers are healthier than their grandparents could have hoped to be at the same age. Some have made the pursuit of physical, mental, and spiritual health an all-consuming occupation. They’re having a great time and intend to experience the next 30 years not as a decline into infirmity, but as the satisfying second half of their adult lives. Stayin’ Alive will look into the future and speculate what the aging of the boomers will mean for public policy, consumer marketing, the world of work, investment, philanthropy, tourism, retirement living (here and abroad), health care, and the rituals associated with death.