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Susan Strasser 
Commodifying Everything 
Relationships of the Market

Ondersteuning
Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what”s for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.
€47.74
Betalingsmethoden
Formaat PDF ● Pagina’s 304 ● ISBN 9781136706851 ● Editor Susan Strasser ● Uitgeverij Taylor and Francis ● Gepubliceerd 2013 ● Downloadbare 6 keer ● Valuta EUR ● ID 2858749 ● Kopieerbeveiliging Adobe DRM
Vereist een DRM-compatibele e-boeklezer

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